our story


With a menu combining traditional and nouveau sushi plus a variety of non-sushi entrees and a vibrant, hip ambience in the raw has become synonymous with great food and a good time. 

Hughes targeted the Brookside area of Tulsa, and in 2002, he expanded to another market in South Tulsa.  Since that time, in the raw has added locations in Oklahoma City and in Broken Arrow. In addition, the in the raw concept is now available for franchise.  
in the raw features traditional and nouveau sushi, sashimi and nigiri creations in addition to a full menu of cooked cuisine.  in the raw has earned awards for the Best Sushi in Tulsa every year since 2001, and in 2007 was voted the Best Overall Restaurant by Urban Tulsa magazine.  The menu is the creative and ever-evolving centerpiece of the multi-sensory dining experience for which in the raw has become known. Our motto is “whatever, whenever”, and our vision is “consistantly fresh, fun and healthy dining in a high-energy, hip atmosphere.”


greg hughes

founder + owner

Greg Hughes

Greg Hughes holds a Bachelor of Arts and Science degree with emphasis on Communications from the University of Southern California.  Since 1988, his career has taken him from his initial experience in sales with Pepsi and entrepreneurship to his phenomenal hit, in the raw. All of his professional experience has been designed to help him learn how to make his vision a reality. 

With in the raw, Hughes is fulfilling a life-time dream. With over 22 years of experience in the restaurant industry and a well-developed business plan,  Hughes is well-positioned to assist opening new locations that will flourish. 



Best of the Best” - Oklahoma Magazine
”Best Sushi” - Tulsa World

Best of the Best” - Oklahoma Magazine
Restaurant of the Year” - Broken Arrow Chamber (itr BA)

Best of the Best” - Oklahoma Magazine

"Best Sushi" - Oklahoma Magazine (Tulsa & OKC)

"Best Sushi Bar" - Oklahoma Magazine
"A-List Sushi Bar" - Tulsa People
"Best Deck" - Tulsa World (ITR Hill)

"Best Sushi" - Tulsa People Magazine
"Best Sushi" - Oklahoma Magazine (Tulsa & OKC)

"Best Sushi Bar" - Tulsa People Magazine
"Best Sushi Bar" - Oklahoma Magazine
"Best Sushi Bar" - Urban Tulsa

"Best Sushi" - Urban Tulsa
"Best Sushi" - Oklahoma Magazine

"Absolute Best Overall Restaurant" - Urban Tulsa
"Absolute Best Sushi" - Urban Tulsa
"Best Sushi" - Oklahoma Magazine
"Best Cocktails" - Oklahoma Magazine
"Best Happening Bar" - Oklahoma Magazine
"Best Drinks After 5" - Oklahoma Magazine


"Really cool place! Great atmosphere! Service with a smile! Food was amazing, of course that goes without saying! Definitely will be back!"

/  Darrick  /

"Always a great place to eat. The atmosphere, location, freshness and affordability all make this a wonderful place to eat."

/  Pricilla  /

"My favorite place in Tulsa for sushi! You have to try the ITR Roll & the ITR Salad. Eat Local!"

/  Christina  /

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